Author: 0x9999in1, MetaEra
The Web3 strategies and layouts of listed companies have become an increasingly focused topic of public attention. Against this background, MetaEra has officially launched the "Crypto Concept Stock Executive Interview" series. We will engage in dialogues with enterprise leaders who are pioneers in the digital transformation wave, and through the first-person perspective of decision-makers, deeply explore their strategic layouts, business innovations, and financial innovations, providing forward-looking insights for industry participants.
The guest interviewed in this article is Felix, CFO and Executive Director of Coolpad Group. As a technology enterprise deeply rooted in mobile communication, Coolpad Group focuses on mobile phone manufacturing and operating system development. In July 2025, Coolpad Group announced the establishment of an RWA business unit, officially entering the RWA field, marking the company's transformation from a traditional hardware manufacturer to a comprehensive technology service enterprise. Through Felix's sharing, this article explores how Coolpad Group revitalizes existing assets, embraces Web3, and explores its new strategic positioning in the digital economy era.
Strategic Transformation: Promoting Asset Value Release
From an external perspective, Coolpad Group established the RWA business unit in July 2025, directly led by the Chairman and CEO Chen Jiajun, which marks the company's strategic transformation into the Web3 field. Felix shared: "Coolpad Group's entry into the RWA field at this time is a strategic decision made after careful consideration, closely connected to our market observations, policy responses, and long-term development goals." He pointed out that since the second half of 2023, Coolpad Group has been actively exploring business opportunities in Web3 and increased investment in the digital currency field in 2024, including purchasing dedicated server equipment for cryptocurrency business and investing in related listed securities. The establishment of the RWA business unit is a strategic deepening based on previous explorations.
The core driver of this transformation is that the company's asset value is not fully reflected in the capital market. Felix stated: "As of December 31, 2024, the group's investment property value was approximately 3.151 billion Hong Kong dollars, but the group's market value has been long below the net asset book value. We believe that providing a more objective fair value measurement for assets through RWA is an effective way to promote asset value release." The Hong Kong Special Administrative Region Government's "Digital Asset Development Policy Declaration 2.0" provided clear guidance for RWA innovation. Felix emphasized: "We follow this trend, aiming to explore business within a legal and compliant framework." This strategy is highly consistent with the company's goal of promoting a diversified ecosystem transformation and adhering to technology innovation and market demand orientation, using blockchain technology to revitalize existing assets and create new value, becoming an important step in seeking new growth engines.
Strategic Execution: Focusing on the Feasibility of Core Property RWA
Coolpad Group adopts a strategy of "consolidating foundations and innovating boldly", focusing on the asset tokenization of Coolpad Tower in Shenzhen Nanshan and Dongguan Songshan Lake Technology Ecological Park, balancing traditional business and Web3 innovation resource allocation. Felix shared: "In the mobile phone business, we maintain stable development through cooperation with operators and expanding domestic and international markets. On the other hand, we will tilt incremental resources and strategic focus towards high-potential innovative businesses." Establishing an RWA business unit directly led by Chen Jiajun indicates the highest level of resource input, and the company plans to continue investing in Web3 infrastructure in 2025, demonstrating its capital allocation determination. Felix emphasized: "When promoting innovative businesses like RWA, the company will strictly follow the regulatory policies of regions like Hong Kong. The primary task is to ensure compliance and controllable risks, with the entry point being the use of high-quality self-owned assets for pilot projects, specifically using the two core properties in Shenzhen and/or Dongguan as the starting point for RWA exploration, which is a pragmatic strategy."
When asked about the specific implementation of tokenization for these projects, Felix introduced: "Coolpad Group is collaborating with professional consultants and partners to conduct RWA feasibility research around the asset rights of the 5A-grade office building in Shenzhen Nanshan Science and Technology Park and the Dongguan Songshan Lake Technology Park. The initial exploration focuses on how to effectively transform core asset value, assess the adaptability of technical solutions, and design a reasonable ownership and legal compliance framework." The first batch of targets includes the 5A-grade office building in Shenzhen Nanshan Science and Technology Park and the technology park in Dongguan Songshan Lake, adjacent to Huawei's base and included in the Greater Bay Area Science City plan. Facing compliance and market acceptance challenges, Felix stated: "The company will make the legal compliance framework a core research content, actively cooperating with professional institutions and planning to hire professional legal advisors and technical teams to design transaction structures and mechanisms that comply with the laws and regulations of relevant jurisdictions." He added: "The company recognizes that transparency and value support are key to improving market acceptance." Relying on the support of Hong Kong's "Digital Asset Development Policy Declaration 2.0" and Hong Kong's mature legal system and regulatory framework as a global Web3 hub, Coolpad Group has advantages in connecting with international capital and attracting global investor trust, and Hong Kong's open regulatory attitude also provides it with rich ecosystem resources and cooperation opportunities.
Diversification and Synergy: Patent Technology Empowering RWA Layout
While promoting asset tokenization, Coolpad Group is also empowering its RWA layout through patent technology, further deepening its diversification strategy. Felix shared: "In recent years, Coolpad Group has expanded from a single mobile phone business to property leasing, ecosystem chain products (such as smart wearables, smart health devices), and Web3-related businesses, including digital currency business. In the 2024 revenue composition, revenue from cryptocurrency business already accounted for 19.56% of total revenue, proving the company's achievements in diversification." Establishing the RWA business unit is the company's move to deepen in the financial technology field, aiming to transform from a traditional hardware manufacturer to a comprehensive technology service enterprise.
Coolpad's patents and technological accumulation in mobile operating systems (COOLOS), wireless communication protocols, 5G, and AI technologies provide solid support for the RWA strategy. Felix stated: "Our mobile phone business has natural synergy potential with emerging Web3 businesses. For example, Coolpad's smartphones can become secure terminals for users to access and manage digital assets; the company's expertise in operating system and software development can be used to create secure mobile platforms with integrated digital wallet and identity authentication functions." He further pointed out that with the in-depth layout in the AI field, AI technology will empower Web3 businesses in the future, providing more intelligent, efficient, and secure services for users.
Web3 Outlook: RWA Reshaping Value and Future
Felix is confident about the RWA strategy, believing it could become a new growth engine. He shared: "As a member of the company's management, I believe entering the RWA field has strategic significance in reshaping the value of Coolpad's future development and is highly likely to become a new, strong growth engine for the company." Felix also emphasized: "Actively embracing frontier technologies like Web3, AI, and blockchain will completely refresh the market's brand perception of Coolpad, demonstrating our determination to be enterprising and embrace the future." The traditional mobile phone business industry is highly mature, while the digital economy has enormous potential. Coolpad has achieved initial revenue results in cryptocurrency business, and the RWA business has an even broader imagination space, not only able to release asset value but also potentially creating sustainable revenue sources.
Looking towards the future of financial technology and Web3, Felix stated: "I am personally confident about the future of financial technology and Web3. We are in the midst of a profound transformation driven by technology that will reshape the underlying logic of the entire business world in the future." He believes that Web3 builds a fairer, more transparent, and efficient value internet through decentralized technology, and RWA, as a bridge connecting the digital world with the real economy, solves the liquidity problems of traditional assets through tokenization, enables asset fragmentation and global trading, and embodies inclusive finance. Felix shared: "We firmly believe that technological innovation is the core driving force of development. Entering the RWA field is not only for the development of our own enterprise but also hopes to participate in and promote the construction of this new financial ecosystem, contributing to the progress of the industry and social development. We are honored to be part of this major transformation and look forward to actively becoming pioneers of future development."
Conclusion: Coolpad Group Opens Up New Growth Path
Overall, Felix defines Coolpad Group's RWA strategy as a key step in transforming from a traditional mobile communications enterprise to a comprehensive technology service enterprise. Leveraging Hong Kong's policy and ecosystem advantages as a global Web3 hub, Coolpad Group has opened up a new growth path through technological innovation and asset value reassessment. In the future, the company will continue to consolidate its mobile phone business, increase investment in RWA and Web3 infrastructure, and drive business innovation and ecosystem cooperation through AI and blockchain integration. Felix's sharing demonstrates Coolpad Group's ambition and vision in the digital economy era, and its RWA strategy is not only a breakthrough for the enterprise but also a positive contribution to the future development of Web3.
